Snacks · US label

Pure Protein

Birthday Cake Bar

47/ 100 clean scoreLists seed oils, artificial dyes and artificial sweeteners3 of the 9 additive groups we check are on the label.

Higher-scoring pick on this shelf: ALOHA Organic Peanut Butter Chocolate Chip Protein Bar (100/100) · Buy on Amazon ↗ (affiliate link)

Pure Protein Birthday Cake Bar
Photo: Open Food Facts contributors CC BY-SA 3.0Packaging may vary.
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The recorded US ingredient statement lists seed oils, artificial dyes and artificial sweeteners (3 of the 9 additive groups we check). Confirm the exact formula on your package.

Label checked 2026-10-16. USDA FoodData Central · How we verify labels and scores

Label review by CleanFoodScore Research Team.

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How scoring works

The clean score reads only the ingredient label. Up to 60 points come from the 9 additive groups we check: each group not on the label earns its share, and a group named only in a "may contain" note earns half. Up to 25 points come from an organic claim we have confirmed. Points that do not apply to this kind of food are left out and the rest is scaled to 100.

This product: 6 of 9 groups not on the label. No confirmed organic claim.

It is not a nutrition or safety rating.

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Your ingredient check

Contains Avoided Additives

3 of your 4 avoided groups are listed on this label. The clean score counts all 9 groups we check; this label lists 3.

Additive Check Details

Seed OilsContains
Found on label as:canola oil
Artificial DyesContains
Found on label as:yellow 5; red 3; blue 1; red 40; yellow 6; blue 2
MSGNot Found
Artificial SweetenersContains
Found on label as:sucralose

This checks your selected additives in the available ingredient text. It is not a nutrition or safety rating.

Ingredients

Pure Protein Birthday Cake Bar

Label checked2026-10-16 · US

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Copied word for word from the labelUSDA FoodData Central

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Label data source

Ingredients and nutrition come from USDA FoodData Central, Branded Foods (FDC ID 2580785, data date 2023-06-29, release 2026-04-30). These are brand-submitted label records in the public domain (CC0); retrieved 2026-10-16. Check the package for the current label.

NutrientPer 100 gPer serving (50 g, 1 Bar (50g))
Calories400 kcal200 kcal
Total fat10 g5 g
Saturated fat7 g3.5 g
Sodium300 mg150 mg
Total carbohydrate36 g18 g
Dietary fiber0 g0 g
Total sugars6 g3 g
Added sugars4 g2 g
Sugar alcohols16 g8 g
Protein40 g20 g
Net carbs (carbs − fiber − sugar alcohols)20 g10 g

Our research notes

What to know before you choose these snack bars

The recorded ingredient label lists 21 ingredients, led by protein blend, maltitol syrup and hydrolyzed collagen. Worth noting: it lists added sweeteners (maltitol syrup and sprinkles), natural flavors, seed oils, artificial dyes and artificial sweeteners. For these snack bars, the comparison that matters most is bar style: compare protein bars, cereal bars and fruit-and-nut bars within the use you want.

  • Worth checkingLong ingredient list: 21 ingredients, so read the full statement.
  • Worth checkingLists seed oils (canola oil).
  • Worth checkingLists artificial dyes (yellow 5, red 3 and blue 1).
  • Worth checkingLists artificial sweeteners (sucralose).
  • Worth checkingLists added sweeteners: maltitol syrup, sprinkles and sugar (first appears at position 2 of 21).
  • Good to knowUses non-sugar sweeteners: maltitol and sucralose.
  • Worth checkingLists natural flavors; the specific flavoring ingredients are not disclosed.
  • Good to knowOils named on the label: fractionated palm kernel oil, palm oil and canola oil.
  • Good to knowIngredient and allergen statements mention milk and soy. Always confirm the full allergen statement on the package.

You may prefer another option if…

  • You avoid seed oils: the recorded label lists canola oil.
  • You avoid artificial dyes: the recorded label lists yellow 5 and red 3.
  • You avoid artificial sweeteners: the recorded label lists sucralose.
  • You are limiting added sugars: it lists maltitol syrup and sprinkles.

Compare this against other snack bars

  • Bar style. Compare protein bars, cereal bars and fruit-and-nut bars within the use you want.
  • Protein, fiber and sugars. Check the whole-bar serving and weight when comparing nutrition.
  • Full recipe. Read coatings, fillings, sweeteners and added fibers.

Keep reading

References

  1. Pure Protein Birthday Cake Bar: brand-submitted label record (FDC ID 2580785) USDA FoodData Central
  2. Added sugars on the Nutrition Facts label U.S. Food and Drug Administration
  3. Protein Harvard T.H. Chan School of Public Health
  4. Aspartame and other sweeteners in food U.S. Food and Drug Administration

These notes summarize the linked ingredient record and public references. Records may come from manufacturer pages or USDA FoodData Central brand-submitted labels. They are not medical advice or a nutrition, allergy or safety rating, and the maker’s claims are not independently verified here.

Frequently Asked Questions

Does Pure Protein Birthday Cake Bar contain seed oils?

The recorded ingredient statement lists seed oils. Review the full statement for the exact ingredients.

Does Pure Protein Birthday Cake Bar contain artificial dyes or MSG?

The recorded ingredient statement lists artificial dyes or MSG. Review the full statement for the exact ingredients.

What is the verification standard for this product?

The complete ingredient statement was recorded from the linked product-specific source on 2026-10-16. Evidence expires after 90 days and requires a new source review; viewing this page does not renew it.

What are the ingredients in Pure Protein Birthday Cake Bar?

The recorded ingredient statement reads: PROTEIN BLEND (SOY PROTEIN ISOLATE, MILK PROTEIN ISOLATE, WHEY PROTEIN CONCENTRATE, WHEY PROTEIN ISOLATE), MALTITOL SYRUP, HYDROLYZED COLLAGEN, GLYCERINE, MALTITOL, FRACTIONATED PALM KERNEL AND PALM OIL, WATER, SPRINKLES (SUGAR, CORNSTARCH, CONFECTIONER'S GLAZE, YELLOW 5, RED 3, CARNAUBA WAX, BLUE 1, RED 40, YELLOW 6, BLUE 2), SUGAR, CANOLA OIL, NATURAL FLAVOR, CALCIUM CASEINATE, MILK PROTEIN CONCENTRATE, NONFAT MILK, TAPIOCA STARCH, YOGURT POWDER (NONFAT MILK, LACTIC ACID), SOY LECITHIN, SALT, CORNSTARCH, SUCRALOSE, TOCOPHEROLS ADDED TO PROTECT FLAVOR

Is Pure Protein Birthday Cake Bar healthy?

Its recorded label lists seed oils, artificial dyes and artificial sweeteners (3 of the 9 additive groups we check). Its clean score is 47 out of 100. That is a label check, not a nutrition rating: sugar, sodium, calories and portion size are separate questions.

Same shelf. Different labels.

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See the full table: Snack bars ranked by clean score

Snack bars options · US labels. Sorted by clean score, the same label-based score as the shelf ranking table; each card names the additive groups its label lists out of the 9 we check. Neither is a nutrition or quality rating. Different formats and flavors can have different recipes.

YOUR CURRENT PRODUCTPure Protein · Birthday Cake BarClean score 47 / 100Lists seed oils, artificial dyes, artificial sweeteners3 of your 4 avoided groups listedEdit avoid list →

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Prices are dated observations for the stated package, exclude tax and shipping, and expire after 30 days. Ingredient evidence expires after 90 days. Unknown evidence is never ranked as fewer matches.

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