Higher-scoring pick on this shelf: 365 by Whole Foods Market Brown Rice Crisps Organic Whole Grain Brown Rice Cereal (100/100)
The recorded US ingredient statement lists seed oils and artificial preservatives (2 of the 9 additive groups we check). Confirm the exact formula on your package.
Label checked 2026-10-16. USDA FoodData Central · How we verify labels and scores
Label review by CleanFoodScore Research Team.
Label on your package different? Tell us.
Manufacturer product pageHow scoring works
The clean score reads only the ingredient label. Up to 60 points come from the 9 additive groups we check: each group not on the label earns its share, and a group named only in a "may contain" note earns half. Up to 25 points come from an organic claim we have confirmed. Points that do not apply to this kind of food are left out and the rest is scaled to 100.
This product: 7 of 9 groups not on the label. No confirmed organic claim.
It is not a nutrition or safety rating.
Start with what matters to you
What do you want to avoid?
Choose additive groups to check. Your choices are saved on this browser and update your ingredient results.
Your ingredient check
1 of your 4 avoided groups is listed on this label. The clean score counts all 9 groups we check; this label lists 2.
Additive Check Details
rice bran and/or canola oilThis checks your selected additives in the available ingredient text. It is not a nutrition or safety rating.
Ingredients
General Mills Cinnamon Toast Crunch, Crispy, Sweetened Whole Wheat & Rice Cereal
Label checked2026-10-16 · US
- ,
- ,
- ,
- ,
- ,
- ,
- ,
- ,
- ,
- ,
- ,
- .
- .
- ,
- ,
- ,
- ,
- ,
- ,
- ,
- ,
- ,
- ,
- .
Tap an ingredient to see why it is flagged and where it sits on the label.
Copied word for word from the labelUSDA FoodData Central
Keep exploring
Higher-scoring picks on this shelf
365 by Whole Foods MarketBrown Rice Crisps Organic Whole Grain Brown Rice Cereal
Cascadian FarmOrganic Purely Os CerealLabel data source
Ingredients and nutrition come from USDA FoodData Central, Branded Foods (FDC ID 1633799, data date 2021-03-19, release 2026-04-30). These are brand-submitted label records in the public domain (CC0); retrieved 2026-10-16. Check the package for the current label.
| Nutrient | Per 100 g | Per serving (31 g, 0.75 cup) |
|---|---|---|
| Calories | 419 kcal | 130 kcal |
| Total fat | 9.7 g | 3 g |
| Saturated fat | 1.6 g | 0.5 g |
| Sodium | 581 mg | 180 mg |
| Total carbohydrate | 80.7 g | 25 g |
| Dietary fiber | 6.5 g | 2 g |
| Total sugars | 29 g | 9 g |
| Added sugars | Unknown | Unknown |
| Sugar alcohols | Unknown | Unknown |
| Protein | 3.2 g | 1 g |
| Net carbs (carbs − fiber) | 74.2 g | 23 g |
Our research notes
What to know before you choose this cereal
The recorded ingredient label lists 22 ingredients, led by whole grain wheat, sugar and rice flour. Worth noting: it lists added sweeteners (sugar and fructose), seed oils and artificial preservatives. For this cereal, the comparison that matters most is grain and fiber: check the grain ingredients and grams of fiber on the exact cereal.
- Worth checkingLong ingredient list: 22 ingredients, so read the full statement.
- Worth checkingLists seed oils (rice bran and/or canola oil).
- Worth checkingLists artificial preservatives (bht).
- Worth checkingLists added sweeteners: sugar, fructose and maltodextrin (first appears at position 2 of 22).
- Good to knowOils named on the label: rice bran oil and canola oil.
- Good to knowIngredient and allergen statements mention wheat and soy. Always confirm the full allergen statement on the package.
You may prefer another option if…
- You avoid seed oils: the recorded label lists rice bran and/or canola oil.
- You avoid artificial preservatives: the recorded label lists bht.
- You are limiting added sugars: it lists sugar and fructose.
- You avoid wheat and soy: the label mentions them.
Compare this against other cereal
- Grain and fiber. Check the grain ingredients and grams of fiber on the exact cereal.
- Added sugars. Compare the declared grams rather than estimating from a sweetener name.
- Serving weight. Match gram weights when bowl and cup measures differ.
Keep reading
- Seed Oils on food labels: names, which foods have it and what to buy instead
- Artificial Preservatives on food labels: names, which foods have it and what to buy instead
- Compare every label we have recorded on the cereal shelf
- Browse the cereal shelf
References
- General Mills product page General Mills
- General Mills Cinnamon Toast Crunch, Crispy, Sweetened Whole Wheat & Rice Cereal: brand-submitted label record (FDC ID 1633799) USDA FoodData Central
- Added sugars on the Nutrition Facts label U.S. Food and Drug Administration
- Serving size and servings per container U.S. Food and Drug Administration
- Nutrition Facts labeling: added-sugar definitions and juice-concentrate exceptions U.S. Food and Drug Administration
These notes summarize the linked ingredient record and public references. Records may come from manufacturer pages or USDA FoodData Central brand-submitted labels. They are not medical advice or a nutrition, allergy or safety rating, and the maker’s claims are not independently verified here.
Frequently Asked Questions
Does General Mills Cinnamon Toast Crunch, Crispy, Sweetened Whole Wheat & Rice Cereal contain seed oils?
The recorded ingredient statement lists seed oils. Review the full statement for the exact ingredients.
Does General Mills Cinnamon Toast Crunch, Crispy, Sweetened Whole Wheat & Rice Cereal contain artificial dyes or MSG?
No listed matches for artificial dyes or MSG were found in the current recorded statement. Confirm the formula against your package; this is not an allergy or safety assessment.
What is the verification standard for this product?
The complete ingredient statement was recorded from the linked product-specific source on 2026-10-16. Evidence expires after 90 days and requires a new source review; viewing this page does not renew it.
What are the ingredients in General Mills Cinnamon Toast Crunch, Crispy, Sweetened Whole Wheat & Rice Cereal?
The recorded ingredient statement reads: WHOLE GRAIN WHEAT, SUGAR, RICE FLOUR, RICE BRAN AND/OR CANOLA OIL, FRUCTOSE, MALTODEXTRIN, DEXTROSE, SALT, CINNAMON, TRISODIUM PHOSPHATE, SOY LECITHIN, COLOR ADDED. BHT ADDED TO PRESERVE FRESHNESS. VITAMINS AND MINERALS: CALCIUM CARBONATE, ZINC AND IRON (MINERAL NUTRIENTS), VITAMIN C (SODIUM ASCORBATE), A B VITAMIN (NIACINAMIDE), VITAMIN B6 (PYRIDOXINE HYDROCHLORIDE), VITAMIN B2 (RIBOFLAVIN), VITAMIN B1 (THIAMIN MONONITRATE), VITAMIN A (PALMITATE), A B VITAMIN (FOLIC ACID), VITAMIN B12, VITAMIN D3.
Is General Mills Cinnamon Toast Crunch, Crispy, Sweetened Whole Wheat & Rice Cereal healthy?
Its recorded label lists seed oils and artificial preservatives (2 of the 9 additive groups we check). Its clean score is 55 out of 100. That is a label check, not a nutrition rating: sugar, sodium, calories and portion size are separate questions.
Same shelf. Different labels.
What else could go in your basket?
See the full table: Cereal ranked by clean scoreCereal options · US labels. Sorted by clean score, the same label-based score as the shelf ranking table; each card names the additive groups its label lists out of the 9 we check. Neither is a nutrition or quality rating. Different formats and flavors can have different recipes.
Showing 24 of 98 alternatives
Prices are dated observations for the stated package, exclude tax and shipping, and expire after 30 days. Ingredient evidence expires after 90 days. Unknown evidence is never ranked as fewer matches.
As an Amazon Associate I earn from qualifying purchases. “Buy on Amazon” appears only for an exact Amazon listing matched to the product by brand and name; otherwise “Find where to buy” opens the maker’s or seller’s page. Confirm the package, seller, availability, and current price before checkout, including size, flavor, and multipack count. Buying links do not influence ingredient results.