Higher-scoring pick on this shelf: 365 by Whole Foods Market Brown Rice Crisps Organic Whole Grain Brown Rice Cereal (100/100)
The recorded US ingredient statement lists artificial dyes and corn syrups (2 of the 9 additive groups we check). Confirm the exact formula on your package.
Label checked 2026-10-16. USDA FoodData Central · How we verify labels and scores
Label review by CleanFoodScore Research Team.
Label on your package different? Tell us.
How scoring works
The clean score reads only the ingredient label. Up to 60 points come from the 9 additive groups we check: each group not on the label earns its share, and a group named only in a "may contain" note earns half. Up to 25 points come from an organic claim we have confirmed. Points that do not apply to this kind of food are left out and the rest is scaled to 100.
This product: 7 of 9 groups not on the label. No confirmed organic claim.
It is not a nutrition or safety rating.
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Your ingredient check
1 of your 4 avoided groups is listed on this label. The clean score counts all 9 groups we check; this label lists 2.
Additive Check Details
blue 1; red 40This checks your selected additives in the available ingredient text. It is not a nutrition or safety rating.
Ingredients
General Mills Lucky Charms, Frosted Toasted Oat Cereal with Marshmallows
Label checked2026-10-16 · US
WHOLE GRAIN OATS, MARSHMALLOWS (SUGAR, MODIFIED CORN STARCH, CORN SYRUP, DEXTROSE, GELATIN, CALCIUM CARBONATED, YELLOWS 5&6, BLUE 1, RED 40, ARTIFICIAL FLAVOR), SUGAR, OAT FLOUR, CORN SYRUP, CORN STARCH, SALT, TRISODIUM PHOSPHATE, COLOR ADDED, NATURAL AND ARTIFICIAL FLAVOR. VITAMIN E (MIXED TOCOPHEROLS) ADDED TO PRESERVE FRESHNESS. VITAMINS AND MINERALS: CALCIUM NUTRIENTS), VITAMIN C (SODIUM ASCORBATE), A B VITAMIN (NIACINAMIDE), VITAMIN B6 (PYRIDOXINE HYDROCHLORIDE), VITAMIN B2 (RIBOFLAVIN), VITAMIN B1 (THIAMIN MONONITRATE), VITAMIN A (PALMITATE), A B VITAMIN (FOLIC ACID), VITAMIN B12, VITAMIN D3.
Copied word for word from the labelUSDA FoodData Central
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Higher-scoring picks on this shelf
365 by Whole Foods MarketBrown Rice Crisps Organic Whole Grain Brown Rice Cereal
Cascadian FarmOrganic Purely Os CerealLabel data source
Ingredients and nutrition come from USDA FoodData Central, Branded Foods (FDC ID 2658589, data date 2023-10-26, release 2026-04-30). These are brand-submitted label records in the public domain (CC0); retrieved 2026-10-16. Check the package for the current label.
| Nutrient | Per 100 g | Per serving (27 g, 0.75 cup) |
|---|---|---|
| Calories | 407 kcal | 110 kcal |
| Total fat | 3.7 g | 1 g |
| Saturated fat | 0 g | 0 g |
| Sodium | 630 mg | 170 mg |
| Total carbohydrate | 81.5 g | 22 g |
| Dietary fiber | 7.4 g | 2 g |
| Total sugars | 37 g | 10 g |
| Added sugars | Unknown | Unknown |
| Sugar alcohols | Unknown | Unknown |
| Protein | 7.4 g | 2 g |
| Net carbs (carbs − fiber) | 74.1 g | 20 g |
Our research notes
What to know before you choose this cereal
The recorded ingredient label lists 19 ingredients, led by whole grain oats, marshmallows and sugar. Worth noting: it lists added sweeteners (marshmallows and sugar), natural flavors, artificial dyes and corn syrups. For this cereal, the comparison that matters most is grain and fiber: check the grain ingredients and grams of fiber on the exact cereal.
- Worth checkingLong ingredient list: 19 ingredients, so read the full statement.
- Worth checkingLists artificial dyes (blue 1 and red 40).
- Worth checkingLists corn syrups (corn syrup).
- Worth checkingLists added sweeteners: marshmallows, sugar and corn syrup (first appears at position 2 of 19).
- Worth checkingLists natural flavors; the specific flavoring ingredients are not disclosed.
You may prefer another option if…
- You avoid artificial dyes: the recorded label lists blue 1 and red 40.
- You avoid corn syrups: the recorded label lists corn syrup.
- You are limiting added sugars: it lists marshmallows and sugar.
- You want every flavoring ingredient disclosed: natural flavors are not itemized.
Compare this against other cereal
- Grain and fiber. Check the grain ingredients and grams of fiber on the exact cereal.
- Added sugars. Compare the declared grams rather than estimating from a sweetener name.
- Serving weight. Match gram weights when bowl and cup measures differ.
Keep reading
- Artificial Dyes on food labels: names, which foods have it and what to buy instead
- Corn Syrups on food labels: names, which foods have it and what to buy instead
- Compare every label we have recorded on the cereal shelf
- Browse the cereal shelf
References
- General Mills Lucky Charms, Frosted Toasted Oat Cereal with Marshmallows: brand-submitted label record (FDC ID 2658589) USDA FoodData Central
- Added sugars on the Nutrition Facts label U.S. Food and Drug Administration
- Serving size and servings per container U.S. Food and Drug Administration
- Nutrition Facts labeling: added-sugar definitions and juice-concentrate exceptions U.S. Food and Drug Administration
These notes summarize the linked ingredient record and public references. Records may come from manufacturer pages or USDA FoodData Central brand-submitted labels. They are not medical advice or a nutrition, allergy or safety rating, and the maker’s claims are not independently verified here.
Frequently Asked Questions
Does General Mills Lucky Charms, Frosted Toasted Oat Cereal with Marshmallows contain seed oils?
No listed matches for seed oils were found in the current recorded statement. Confirm the formula against your package; this is not an allergy or safety assessment.
Does General Mills Lucky Charms, Frosted Toasted Oat Cereal with Marshmallows contain artificial dyes or MSG?
The recorded ingredient statement lists artificial dyes or MSG. Review the full statement for the exact ingredients.
What is the verification standard for this product?
The complete ingredient statement was recorded from the linked product-specific source on 2026-10-16. Evidence expires after 90 days and requires a new source review; viewing this page does not renew it.
What are the ingredients in General Mills Lucky Charms, Frosted Toasted Oat Cereal with Marshmallows?
The recorded ingredient statement reads: WHOLE GRAIN OATS, MARSHMALLOWS (SUGAR, MODIFIED CORN STARCH, CORN SYRUP, DEXTROSE, GELATIN, CALCIUM CARBONATED, YELLOWS 5&6, BLUE 1, RED 40, ARTIFICIAL FLAVOR), SUGAR, OAT FLOUR, CORN SYRUP, CORN STARCH, SALT, TRISODIUM PHOSPHATE, COLOR ADDED, NATURAL AND ARTIFICIAL FLAVOR. VITAMIN E (MIXED TOCOPHEROLS) ADDED TO PRESERVE FRESHNESS. VITAMINS AND MINERALS: CALCIUM NUTRIENTS), VITAMIN C (SODIUM ASCORBATE), A B VITAMIN (NIACINAMIDE), VITAMIN B6 (PYRIDOXINE HYDROCHLORIDE), VITAMIN B2 (RIBOFLAVIN), VITAMIN B1 (THIAMIN MONONITRATE), VITAMIN A (PALMITATE), A B VITAMIN (FOLIC ACID), VITAMIN B12, VITAMIN D3.
Is General Mills Lucky Charms, Frosted Toasted Oat Cereal with Marshmallows healthy?
Its recorded label lists artificial dyes and corn syrups (2 of the 9 additive groups we check). Its clean score is 55 out of 100. That is a label check, not a nutrition rating: sugar, sodium, calories and portion size are separate questions.
Same shelf. Different labels.
What else could go in your basket?
See the full table: Cereal ranked by clean scoreCereal options · US labels. Sorted by clean score, the same label-based score as the shelf ranking table; each card names the additive groups its label lists out of the 9 we check. Neither is a nutrition or quality rating. Different formats and flavors can have different recipes.
Showing 24 of 98 alternatives
Prices are dated observations for the stated package, exclude tax and shipping, and expire after 30 days. Ingredient evidence expires after 90 days. Unknown evidence is never ranked as fewer matches.
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